El béisbol es otra cosa
Produced in partnership with Remezcla this Spanish language brand campaign celebrates the vibrant influence of Latine culture in baseball. The campaign included commercial spots featuring Marcello Hernandez and Myke Towers, two player driven social spots with artist collabs, and ten social influencer pieces from Hispanic and Latino celebrities. The campaign garnered earned media attention from AdAge, Forbes, GQ, and more.
Brand: MLB
Agency: Remezcla
Role: Director of Production, Creative Development
Awards:
The Clio Sports Awards - Gold - Branded Entertainment/Content - Diversity in Storytelling
The Clio Sports Awards - Gold - Branded Entertainment/Content - Film
The Clio Sports Awards - Silver - Branded Entertainment/Content - Social Media
The Clio Sports Awards - Bronze - Integrated Campaign
The Clio Sports Awards - Bronze - Social Media - Athlete/Influencer
The Clio Sports Awards - Bronze - Fan Engagement - Social Media
Webby Awards - Advertising, Media & PR - Best Copywriting
Webby Awards - Advertising, Media & PR - Integrated Campaign
New York Festivals - Advertising Awards - Small Agency - Products & Services - Sports - Silver
ANA Multicultural Excellence Awards - Content Marketing - Grand Prize
ANA Multicultural Excellence Awards - Sports Marketing - Silver
ANA Multicultural Excellence Awards - Hispanic - Bronze
ANA Multicultural Excellence Awards - Influencer Marketing - Bronze
