Play ball weekend x big city greens

 Play Ball Weekend is an annual event that encourages young people around the world to get outside to play bat and ball sports. To promote the event we teamed up with Disney to create the crossover of the century - Jazz Chisholm Jr. and Cricket Green from Big City Greens. The spot ran on linear with Disney and Disney XD, OTT with Disney+, and on Disney social channels.

Brand: MLB & Disney

• Role: Director of Production, Creative Development

• Production Company: Invisible Collective

• Results:

  • 31M Impressions

  • 1.1M Video Views

  • 9K engagements

  • 56K Link Clicks, Exceeded Disney’s CTR Benchmark